The League of Legends European Championship (LEC) has named Nestlé chocolate brand, and returning sponsor, KitKat as its main partner for the 2021 season. Activations will include a continuation of KitKat’s ‘Even the Biggest Champ Needs A Break’ campaign with a 30-second spot entitled ‘MISSION CONTROL’. The deal was brokered by SPORTFIVE, which also produced the new commercial. Financial…
Spanish esports organisation Vodafone Giants has welcomed Nestlé noodle brand MAGGI FUSIAN as its latest partner. As a part of the agreement, MAGGI’s range of oriental noodles will be positioned as a ‘benchmark brand’ in Vodafone Giants’ broadcasting channels, as well as promoted on its social media. Image Credit: Vodafone Giants RELATED: Vodafone Giants forms parent company Good…
Leading British esports organisation Fnatic has announced a multi-year partnership with North American beef jerky snack firm Jack Link’s. Following a successful activation in 2019, the two entities have teamed up again as Jack Link’s looks to strengthen its reach across EMEA and establish its brand in the esports ecosystem, according to the release. Credit: Fnatic…
Esports infrastructure company Nerd Street Gamers has been named as an operator and producer for the 2021 VALORANT Champions Tour. The deal will see Nerd Street Gamers lead registrations, operate, and produce all Challengers and Masters events taking place from January until March. After March, another company will be selected to host subsequent events. Credit: Riot Games…
French esports organisation Team Vitality has announced a new partnership with gym equipment company Incept. As a result of the partnership, Incept will equip Team Vitality’s performance centre in France with its gym machines. Moreover, the health and fitness firm has been named the organisation’s official equipment supplier. Photo Credit: Team Vitality RELATED: ALDI France…
Esports-dedicated bookmaker LOOT.BET has revealed its review of the last year’s esports betting statistics. According to the research, the most popular esports title to bet on in 2020 was Counter-Strike: Global Offensive, occupying a share of more than 53 percent of total money placed on LOOT.BET. Second place in the respective chart was Dota 2 with a share…
British broadcaster BBC Sport has revealed that League of Legends will once again be accessible live across its digital platforms, following the announcement that the UK League Championship (UKLC) will be broadcasted this year. Starting today (Sunday, January 17th), the BBC will be broadcasting live League of Legends action from the UKLC’s 2021 Spring Split, the competition’s eight-week-long event.…
Each week, ESI Digest breaks down the weekly happenings in the esports industry, making sense of things so you don’t have to. As well as being housed on YouTube, ESI Digest is available on all major podcast platforms and is also available in written form below. This week on the ESI Digest, we cover G2…
The Brazilian League Of Legends Championship, also known as CBLOL, has partnered with chocolate brand KitKat. Credit: Riot Games The partnership between CBLOL and KitKat will not be limited to just the domestic competition. Riot Games Brazil also announced that KitKat will be a partner during broadcasts of MSI (Mid Season Invitational), the League Of Legends World Championship and All-Stars.…
French game developer Ubisoft has renewed its partnership with online payment processor PayPal through to September 2022, the company announced on Thursday. The agreement will name PayPal as the official payment platform for multiple competitions across the Rainbow Six Esports circuit. RELATED: FACEIT and Ubisoft launch North American FPL for Rainbow Six Siege Some of the…
