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eSports

Fnatic strikes deal with HMA VPN for LoL academy team

Virtual private network service provider HideMyAss (HMA) has partnered with Fnatic to support its academy League of Legends roster. The deal will see HideMyAss run promotions and giveaways with Fnatic Rising, in addition to featuring its logo on the team’s jerseys. Image credit: HMA VPN RELATED: Fnatic partners with PCSpecialist to launch branded computer Fnatic Rising competes…

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eSports

G2 Esports extends Logitech G partnership for 2020

Berlin-based organisation G2 Esports has extended its partnership with gaming peripherals company Logitech G for 2020. As part of the extension, G2 Esports’ players will continue to assist in the development of new products. Image credit: G2 Esports RELATED: Chips Ahoy! sponsors newly-launched G2 Arctic Logitech has been one of the longest-standing partners of G2 Esports. Since 2017,…

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eSports

NTT Corp raises £2.1M to open esports venue in Japan

Nippon Telegraph and Telephone Corporation (NTT Corp) has announced intentions to launch an esports venue in Japan through four of its subsidiaries. NTT East Corp, NTT West Corp, NTT Advertising Inc, and NTT Urban Solutions – in collaboration with its partners Sky Perfect JSAT Corp and Taito Corp – have raised a total of JPY 300…

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eSports

NBA 2K League finds restaurant partner in Panera Bread

NBA 2K League has established a partnership with American restaurant chain Panera Bread. The league’s new partner will be the presenting sponsor of the league’s four-round draft. Photo credit: NBA 2K League RELATED: Gen.G Tigers of Shanghai unveiled for NBA 2K League As part of the deal, Panera Bread will provide food for NBA 2K League’s hosts,…

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Toronto Defiant plates up multi-year deal with SkipTheDishes

Overwatch League franchise Toronto Defiant has entered a multi-year deal with food delivery network SkipTheDishes. OverActive Media has appointed SkipTheDishes as the official food delivery service of its franchise. Image credit: OverActive Media RELATED: OverActive Media partners with Universal Music Canada Tyler Keenan, Vice President of Global Partnerships at OverActive Media, commented on the deal in a…

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eSports

Enclave Gaming wraps up with Akuma partnership

British organisation Enclave Gaming has announced a partnership with sportswear supplier Akuma. The deal will last throughout 2020 and includes a range of teamwear launched for the start of this year’s UK League Championship (UKLC). The line includes a jersey, jumper, and joggers. Photo credit: Enclave Gaming RELATED: DreamHack to operate UKLC Spring Split alongside Nordic Championship Enclave Gaming…

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eSports

We Are Nations enters global licensing deal with ISlide

Esports merchandising company We Are Nations has entered a global licensing deal with footwear brand ISlide. The agreement will see ISlide license We Are Nations’ roster of esports team and influencer IPs for use on its footwear. Photo credit: ISlide RELATED: We Are Nations and Ultimate Media Ventures enter global licensing agreement Available for purchase from…

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eSports

FLASHPOINT launches as first team-owned CS:GO league

FLASHPOINT, the Counter-Strike: Global Offensive league formerly known as B Site, has launched. Described as the first team-owned league for the Valve title, $2,000,000 (£1,540,450) will be up for grabs in 2020. Logo credit: FLASHPOINT RELATED: FACEIT reportedly discontinuing ECS in favour of B Site Owners of the league include Immortals Gaming Club (owner of MIBR), OverActive…

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eSports

FaZe Clan announces talent competition series on Quibi

Quibi, an upcoming short-form, mobile streaming video service, will feature a talent competition series that gives subscribers an opportunity to potentially compete for FaZe Clan. The show, “FaZe Up,” will feature six contestants competing at FaZe Clan’ mansion, according to a release, with one player ultimately being chosen to join the organisation. Photo credit: BLAST…

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eSports

Coca-Cola named entitlement sponsor of eNASCAR iRacing Series

Soft drink manufacturer Coca-Cola has been named the entitlement sponsor for the eNASCAR iRacing Series. The newly-renamed eNASCAR Coca-Cola iRacing Series will, aptly, begin its 11th season on February 11th. Photo credit: eNASCAR RELATED: Ben Payne – McLaren – The blurred lines of sim racing Alongside the newly-announced sponsorship, the total prize pool for the event has been increased…