Vacation rental startup Holidu has tucked $45 million in Series D funding into its suitcase — bringing its total raised since being founded back in 2014 to more than $120M.
The latest funding round is led by 83North with participation from existing investors Prime Ventures, EQT ventures, Coparion, Senovo, Kees Koolen, Lios Ventures and Chris Hitchen. Also participating, with both equity and debt, is Claret Capital (formerly Harbert European Growth Capital).
The financing will be ploughed into product development; doubling the size of the tech team; and on building out partnerships to keep expanding supply, Holidu said.
While the global pandemic clearly hasn’t been kind to much of the travel industry, the Munich-headquartered startup has been able to benefit from coronavirus-induced shifts in traveller behavior.
People who may have booked city breaks or hotels pre-COVID-19 are turning to private holiday accommodation in greater numbers than before — so they can feel safer about going on holiday and perhaps enjoy more space and fresh air than they’ve had at home during coronavirus lockdowns.
Having flexible cancelation options is also now clearly front of mind for travellers — and Holidu credits moving quickly to build in flexible cancellation and payment solutions with helping fuel its growth during the pandemic.
Holidu’s meta search engine compares listings on sites like Airbnb, Booking.com, HomeAway and Vrbo and provides holidaymakers with tools to zoom in on relevant rentals — offering granular filters for property amenities; property type; and distances to the beach/lake etc.
It can also be used to search only for listings with a free cancelation policy.
“We see that many travellers have chosen vacation rentals in rural destinations over hotels or cities,” confirms CEO and co-founder Johannes Siebers. “In spite of this shift in preference, the overall European vacation rental market declined in 2020 due to the strong travel restrictions in many months. Holidu managed to grow against this trend by responding very quickly to the increased demand for domestic lodging and for flexible cancellation options.”
The startup saw year-over-year growth of circa 50% in 2020 — and greater than 2x growth in its contribution margin, per Siebers.
“[That] enabled us to become profitable with our search business,” he adds. “Revenues for 2021 are still difficult to forecast due to the uncertain pandemic and political outlook but we expect a significantly higher growth rate compared to 2020.”
Holidu is active in 21 countries with its search engine — which now combines more than 15M vacation rental offers from over a thousand travel sites and property managers. In July 2020 alone, it said that more than 27M travellers used the product.
Its search engine business has a mixed business model, with Holidu taking a commission per click with a minority of its partners and earning a commission for each booking generated with the majority.
In another strand of its business, under the Bookiply brand, it works directly with property owners to help them maximize bookings via a software-and-service solution — offering to take the digital management strain in exchange for a cut of (successful) bookings.
Back in 2019 it was managing 5,000 properties via Bookiply. Now Siebers says it’s “on track” to grow to more than 10,000 properties by the end of this year.
Bookiply has become the largest supplier of vacation rentals in what it described as “important leisure destinations” such as the Balearic Islands, Canary Islands and Sardinia (which are all very popular holiday destinations with German travellers).
Part of the Series D funding will go on opening more Bookiply offices across Europe so it can grow its service offering for regional vacation rental owners.
The division aims to reach property owners whose properties are not yet online, as well as optimizing digital listings that aren’t doing as well as they might, so having physical service locations is a strategy to help with onboarding owners who may be newbies to digital listing.
Commenting on the funding in a statement, Laurel Bowden, partner at 83North said: “Vacation rentals are a very competitive market and Holidu’s growth throughout the pandemic has been highly impressive. We are attracted by their strong operating efficiency and proven ability to grow market by market.”
Last year Holidu was among scores of startups in the travel, accommodation and jobs sectors that signed a letter to the European Commission urging antitrust action against Google.
The coalition accused the tech giant of unfairly leveraging its dominant position in search in order to elbow into other markets via tactics like self-preferencing, warning EU lawmakers that homegrown businesses were at risk without swift enforcement to rein in abusive behaviors.
Although in Holidu’s case it’s managed to grow despite the pandemic — and despite Google.
Asked how much of an ongoing concern Google’s behavior is for the growth of its business, Siebers told TechCrunch: “Given its size and market position, we believe Google carries a special responsibility in the search market. Furthermore, we believe in merit based competition to drive innovation and provide users with the best products. We have joined the letter to the EC as in our view, Google does not fully live up to its responsibilities in all areas of its product.
“The way Google displays specialized search products in many travel verticals does, in our view, not comply with the principle of fair, merit based competition. It gives Google’s own product eyeballs which no other player could attract in the same way.”
“We have not yet seen noticeable changes in Google’s search box integration but we are confident that Google will eventually provide a level playing field. Even if this would take some time and is important, we are not overly worried as we have a very diversified business. Among others, with Bookiply we have a strongly growing offering towards homeowners which is independent of Google’s activities in the market,” he added.
Since the coalition wrote the letter the Commission has unveiled a legislative proposal to apply ex ante regulations to so called ‘gatekeeper’ platforms — a designation that looks highly likely to apply to Google, although the Digital Markets Act (DMA) is still a long way off becoming pan-EU law.
Siebers said Holidu supports this plan for a set of ‘dos and don’ts’ that the most powerful platforms must abide by.
“We are supportive of the commission’s proposal and believe not only the act itself but also enforcement will drive innovation and better products for customers,” he added. “Enabling free and fair competition is a core deliverable for a regulator in a market place and we have high expectations towards the EU in this regard. If we achieve this, I am certain we will see an increase in innovation, investments and activities in areas which are currently impacted by gatekeeper’s activities.”
