SEMrush and Ahrefs are among the most popular tools in the SEO industry. Both companies have been in business for years and have thousands of customers per month.
If you’re a professional SEO or trying to do digital marketing on your own, at some point you’ll likely consider using a tool to help with your efforts. Ahrefs and SEMrush are two names that will likely appear on your shortlist.
In this guide, I’m going to help you learn more about these SEO tools and how to choose the one that’s best for your purposes.
What is SEMrush?
SEMrush is a popular SEO tool with a wide range of features—it’s the leading competitor research service for online marketers. SEMrush’s SEO Keyword Magic tool offers over 20 billion Google-approved keywords, which are constantly updated and it’s the largest keyword database.
The program was developed in 2007 as SeoQuake is a small Firefox extension
Features
Most accurate keyword data: Accurate keyword search volume data is crucial for SEO and PPC campaigns by allowing you to identify what keywords are most likely to bring in big sales from ad clicks. SEMrush constantly updates its databases and provides the most accurate data.Largest Keyword database: SEMrush’s Keyword Magic Tool now features 20-billion keywords, providing marketers and SEO professionals the largest database of keywords.All SEMrush users receive daily ranking data, mobile volume information, and the option to buy additional keywords by default with no additional payment or add-ons neededMost accurate position tracking tool: This tool provides all subscribers with basic tracking capabilities, making it suitable for SEO professionals. Plus, the Position Tracking tool provides local-level data to everyone who uses the tool.SEO Data Management: SEMrush makes managing your online data easy by allowing you to create visually appealing custom PDF reports, including Branded and White Label reports, report scheduling, and integration with GA, GMB, and GSC.Toxic link monitoring and penalty recovery: With SEMrush, you can make a detailed analysis of toxic backlinks, toxic scores, toxic markers, and outreach to those sites.Content Optimization and Creation Tools: SEMrush offers content optimization and creation tools that let you create SEO-friendly content. Some features include the SEO Writing Assistant, On-Page SEO Check, er/SEO Content Template, Content Audit, Post Tracking, Brand Monitoring.
