Leading exchange Binance is sponsoring the 2021 TotalEnergies Africa Cup of Nations (AFCON), the largest international men’s football competition in Africa.
As part of an official partnership with the Confederation of African Football (CAF), Binance has taken the mantle of AFCON 2021’s exclusive cryptocurrency and blockchain sponsor.
The deal will involve Binance promoting CAF social media content, such as the assist of the day, assist of the week, and assist of the tournament.
Taking place in Cameroon from 9 January to 6 February 2022, the tournament will be broadcast live to more than 160 nations with an expected audience of over 300 million.
Veron Mosengo-Omba, CAF’s general secretary said: “Through this partnership with CAF, Binance will connect further with its users and the African community through football.
“CAF is ready to embrace blockchain-based technology and its impact on the future of African football development. I am certain that together with Binance, we can take African football to a new level.”
The partnership is part of Binance’s ongoing mission to “drive blockchain adoption and enable greater access to financial services for the world’s unbanked”.
Since 2020, the company claims to have provided free crypto education classes to 541,000 Africans on topics such as user protection and building a career in blockchain.
Yi He, co-founder and CMO of Binance, said: “With a population of 1.2 billion… we believe the African continent could lead the future of the blockchain industry. We will continue to put in our efforts in pushing the mainstream adoption of crypto so that more people can understand crypto, and understand Binance.”
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