eSports

North American organisation eUnited has announced a strategic partnership with non-profit mental health care company Rise Above The Disorder (RAD). As a result of the partnership, eUnited players and staff will…

British esports organisation Method has announced Joel Holmes-Darby, the co-founder of EXCEL Esports, as its new General Manager. According to the organisation’s website, Holmes-Darby will be working with Method’s World of…

Riot Games has announced several key changes to the League of Legends Champions Korea (LCK) as part of its new franchise model for 2021. The LCK 2021 season will commence on January 13th…

Global esports and entertainment company Misfits Gaming Group (MGG) has entered into a partnership with gaming hardware company ASUS Republic of Gamers. The ten-month-long agreement will see ASUS ROG become the official…

Ahead of the 2021 League of Legends European Championship (LEC) Spring Split, esports organisation and ReKTGlobal subsidiary, Rogue, has unveiled its latest rebranding. According to a press release by the esports…

Like any other year, 2020 saw tides of opportunity and misfortune, however, the magnitude of these waves which shored around the globe, across industries, markets, and societies was unprecedented. Adaption…

Gratuitously lauded across headlines throughout the year, esports enjoyed far more limelight in 2020 than may have been anticipated in spite of its growth in recent times. Indeed, with the…

As we welcome 2021 with open arms and wave goodbye to 2020, it’s time to summarise something we actually enjoyed — the most creative advertising campaigns this year. At Esports…

Over the years energy drink brands have become a mainstay in traditional sports with partnerships ranging from title agreements to casual sponsorships. With the rise of esports, energy drinks have…

Spanish esports organisation Team Queso has partnered with Amazon streaming platform Twitch to highlight the team’s efforts across mobile esports. Additionally, the organisation has entered into a partnership with digital…