After a difficult 2018 characterised by sluggish sales and further loss of ground to multiplayer juggernaut ‘Fortnite‘, EA has taken another huge hit after newly released earnings figures of $262 million for Q3 2018 showed that the company missed its $1.38 billion revenue target for 2018 by some way. The new figures showed a $90 million revenue shortfall against its projected annual revenue as the gaming giant, famously rated as America’s most hated gaming company made $1.29 billion in 2018. While this figure is 11 percent up on the 2017 figure, it underlines the extent to which EA is losing
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