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UEFA to unveil new blockchain ticketing system for upcoming Euro 2020 championship

UEFA, European football’s governing body, is
to introduce a blockchain-based ticketing system for the upcoming Euro 2020
championship.

In order to boost the fans’ football
experience, the UEFA blockchain ticketing system will include the distribution
of match tickets through a mobile ticketing system application. This system is
expected to deliver more than one million mobile tickets across the entire
tournament.

According to UEFA, as Euro 2020 is expected to
be its largest ever in terms of ticket demand, the blockchain-based system will
amplify the fans’ experience through safe, secure, and smooth blockchain-enabled
mobile ticketing.

Last month Lancashire Cricket, a leading
cricket club in the UK, claimed that it has become the first organisation in
the UK to make use of blockchain technology to
sell tickets
for all types of domestic and international matches at the
Emirates Old Trafford stadium in 2020. The club will be leveraging a new
blockchain mobile tickets platform, called TIXnGO to ensure that only genuine
supporters get tickets. This will also help in curbing the problem of
counterfeit merchandise.

In the same month, two leading Italian football clubs, Juventus and Fiorentina, announced the launch of blockchain projects focusing around fan engagement and shirt certification respectively. Another Italian football club ACF Fiorentina is making use of the blockchain technologies provided by Genuino, an Italian startup, to authenticate official shirts used by the club’s players during games. According to a report by SportBusiness, the shirts are fitted with a dedicated chip, on which sits a unique and unchangeable code, to confirm authenticity. Officials from ACF Fiorentina said that the partnership will help involve supporters, as well as fight counterfeiting.

Interested in hearing more in person? Find out more at the Blockchain Expo World Series, Global, Europe and North America.

The post UEFA to unveil new blockchain ticketing system for upcoming Euro 2020 championship appeared first on The Block.

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