eSports players

ESL UK has welcomed Italian sportswear brand Kappa as the latest sponsor of its upcoming ESL Premiership.

As per a tweet from the company, the deal will see Kappa serve as the apparel supplier for the Counter-Strike: Global Offensive portion of the competition.

Kappa ESL UK
Credit: Kappa

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Kappa has been steadily increasing its involvement in esports, especially in the United Kingdom, over the past year. After establishing a deal with Vexed Gaming last August, it has entered three-year partnerships with other UK organisations Diabolus and Demise – as well as announcing alliances with Spanish brand MAD Lions and Chinese organisation Royal Never Give Up.

Dave Bandell, Team Sport Manager at Kappa, spoke on the deal: “Kappa are delighted to become apparel partner with the World’s largest esports company. ESL are a true global brand and they share the same ambitions as us in the esports arena. We look forward to growing our partnership together.”

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ESL Premiership was confirmed to be returning for the Autumn 2020 season on August 27th, with Razer in tow as a new sponsor. The competition will continue to provide opportunities for up-and-coming players across the United Kingdom and Ireland in Valve titles CS:GO and Dota 2.

Since unveiling the competition’s return, ESL UK has unveiled online bookmaker Puntt, wager-based competitive platform Stakester, German automotive giant Mercedes-Benz and as partners for the upcoming season. Intel and AOC Gaming have also continued their sponsorship of the Premiership.

James Elderton, Senior Brands Partnership Manager for ESL UK, added: “We’re delighted to welcome Kappa on board for the Autumn season of the ESL CS:GO Premiership. Kappa are primed to become a culturally relevant brand in the ecosystem. This partnership is a precursor to an upcoming collaboration, a new line of lifestyle merchandise, which we can’t wait for the community to see within the ESL Shop.”

Esports Insider says: Kappa has been a supporter of UK esports for a year now and it’s clearly not done, getting involved with one of the nation’s most prominent competitions. ESL UK has done a good job securing partners for the upcoming season of the Premiership and we hope that doesn’t go unnoticed.

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By lecrab