Astralis Group restructures brands, Bose partners with LoL Esports | ESI Digest #10

Each week, ESI Digest breaks down the weekly happenings in the esports industry, making sense of things so you don’t have to. As well as being housed on YouTube, ESI Digest is available on all major podcast platforms and is also available in written form below.

This week on ESI Digest, we cover Astralis Group folding Origen and Future FC, Bose partnership with League of Legends Esports, G2 Esports and Domino’s Pizza’s alliance, Team Liquid’s new facility, and BLAST Premier restructuring its prize pool distribution.

Astralis Group merges Origen and Future FC into Astralis brand

Danish organisation Astralis Group announced that it will be merging all of its activities and teams into a singular brand, effective immediately.

The move will see the Origen LEC side and the Future FC FIFA roster move under the Astralis banner alongside its Counter-Strike: Global Offensive team.

G2 Esports names Domino’s Pizza quick service restaurant partner

Berlin-based organisation G2 Esports agreed upon a partnership with Domino’s Pizza Deutschland ahead of the 2020 League of Legends World Championship.

They first worked together in October 2019 for last year’s World Championship and now the deal will see them co-create unique experiences and opportunities for fans, with Domino’s Pizza being named the official quick service restaurant partner of G2 Esports in Germany.

Team Liquid unveils esports training facility in Utrecht

Team Liquid is working with Dell Technologies to open an esports facility in Utrecht, the Dutch city that the organisaton was founded in 20 years ago.

The Alienware Training Facility, the same name as a similar facility in Los Angeles, is state of the art with all the features one would expect from a leading esports organisation’s facility.

BLAST Premier revises prize pool distribution to greater benefit organisations

Danish tournament organiser BLAST restructured its financial structure to greater benefit its partner organisations for BLAST Premier.

The company cites COVID-19’s impact on the esports industry as the reason behind the revision, hoping that the change “will help provide a more sustainable model for the broader industry.”

Bose becomes headset partner of League of Legends esports

North American audio equipment manufacturer Bose became the official headset partner of all League of Legends esports global events.

Starting at the upcoming World Championship, Bose will provide headsets for each global event, including the Mid-Season Invitational and the All-Star Event.


ESI Digest is part of ESI Network, a collection of podcasts encompassing the esports industry. For deep dives into the major areas of esports with subject matter experts, check out ESI Focus. For conversations with key personnel and major stakeholders in esports, ESI Insight is the series for you.

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