eSports

North American organisation Pittsburgh Knights has announced the continuation of its partnership with convenience store Sheetz through 2023. Sheetz, already a partner of the Pittsburgh Knights, will now become the…

Guild Esports, a talent development company that counts David Beckham as a co-owner, has announced its global launch. Headquartered in London, UK, Guild Esports is looking to develop a talent pipeline…

Italian luxury fashion brand Gucci has officially stepped into the world of esports through a collaboration with British organisation Fnatic. Gucci has unveiled a watch inspired by Fnatic’s League of…

Tournament organiser DreamHack has established a partnership with Telia for the Northern League of Legends Championship (NLC) through 2021. The NLC is a new addition to the European League of…

G2 Esports and NVIDIA have announced a hardware partnership that will focus on the European region, and in particular, the organisation’s Rainbow Six Siege team. Pro players and content creators…

The Global Esports Federation has announced a strategic partnership with Japanese international advertising company Dentsu. The alliance was made in an effort to “promote the global development and growth of esports,”…

Data provider GRID and online bookmaker Unikrn have partnered to launch ESPORTS MILLIONS, an initiative that will give away €1 million (£903,759). The jackpot can be earned by Counter-Strike: Global…

As always, we’ve rounded up the biggest and best stories from the past week so you can stay abreast of the industry’s biggest happenings. This week in esports saw FaZe…

On June 16th, Riot Games announced the Ignition Series, an endeavour devised to help boost and support competitive initiatives surrounding its newly-released tactical shooter, VALORANT. The European G2 Esports Invitational,…

Consumer acquisition technology firm Aquarius AI has signed a letter of intent to enter a commercial agreement with RPGG Media, owner and operator of UK-based esports wagering platform Puntt. The…