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Additional 35 individuals dealt bans in ESIC, ESEA investigation update

An ongoing investigation conducted by the Esports Integrity Commission (ESIC) has identified an additional 35 individuals guilty of betting-related infractions concerning official matches played on Counter-Strike matchmaking platform ESEA. Photo credit: ESIC RELATED: ESI Gambling Report: The Counter-Strike effect and preserving integrity online In a statement, ESIC identifies and issues penalties against 35 individuals caught…

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Nations Ventures invests in influencer merchandise firm Hypr Carry

Nations Ventures, a venture capital fund majority-owned by We Are Nations, has invested in Australian based influencer merchandise and media company Hypr Carry. Details of the amount invested in Hypr Carry have not been revealed, however, the funding will be used help establish a wholly-owned US subsidiary, Hypr Carry USA, LLC. The funding includes a…

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eSports

KitKat named main partner of LEC 2021

The League of Legends European Championship (LEC) has named Nestlé chocolate brand, and returning sponsor, KitKat as its main partner for the 2021 season. Activations will include a continuation of KitKat’s ‘Even the Biggest Champ Needs A Break’ campaign with a 30-second spot entitled ‘MISSION CONTROL’. The deal was brokered by SPORTFIVE, which also produced the new commercial. Financial…

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Vodafone Giants unveils partnership with MAGGI FUSIAN

Spanish esports organisation Vodafone Giants has welcomed Nestlé noodle brand MAGGI FUSIAN as its latest partner. As a part of the agreement, MAGGI’s range of oriental noodles will be positioned as a ‘benchmark brand’ in Vodafone Giants’ broadcasting channels, as well as promoted on its social media. Image Credit: Vodafone Giants RELATED: Vodafone Giants forms parent company Good…

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Fnatic announces multi-year partnership with Jack Link’s

Leading British esports organisation Fnatic has announced a multi-year partnership with North American beef jerky snack firm Jack Link’s. Following a successful activation in 2019, the two entities have teamed up again as Jack Link’s looks to strengthen its reach across EMEA and establish its brand in the esports ecosystem, according to the release.   Credit: Fnatic…

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Nerd Street Gamers to operate first stage of VALORANT Champions Tour

Esports infrastructure company Nerd Street Gamers has been named as an operator and producer for the 2021 VALORANT Champions Tour. The deal will see Nerd Street Gamers lead registrations, operate, and produce all Challengers and Masters events taking place from January until March. After March, another company will be selected to host subsequent events. Credit: Riot Games…

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Team Vitality joins forces with Incept to enhance performance centre

French esports organisation Team Vitality has announced a new partnership with gym equipment company Incept. As a result of the partnership, Incept will equip Team Vitality’s performance centre in France with its gym machines. Moreover, the health and fitness firm has been named the organisation’s official equipment supplier. Photo Credit: Team Vitality RELATED: ALDI France…

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LOOT.BET reveals statistics on esports betting in 2020

Esports-dedicated bookmaker LOOT.BET has revealed its review of the last year’s esports betting statistics. According to the research, the most popular esports title to bet on in 2020 was Counter-Strike: Global Offensive, occupying a share of more than 53 percent of total money placed on LOOT.BET.  Second place in the respective chart was Dota 2 with a share…

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BBC Sport set to broadcast League of Legends’ 2021 UKLC Spring Split

British broadcaster BBC Sport has revealed that League of Legends will once again be accessible live across its digital platforms, following the announcement that the UK League Championship (UKLC) will be broadcasted this year. Starting today (Sunday, January 17th), the BBC will be broadcasting live League of Legends action from the UKLC’s 2021 Spring Split, the competition’s eight-week-long event.…

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G2 Esports reveals adidas partnership, PGL announces CS:GO Major | ESI Digest #25

Each week, ESI Digest breaks down the weekly happenings in the esports industry, making sense of things so you don’t have to. As well as being housed on YouTube, ESI Digest is available on all major podcast platforms and is also available in written form below. This week on the ESI Digest, we cover G2…