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eSports

TSM announces Cadillac as exclusive automotive partner

North American esports organisation TSM has announced a partnership with automotive company Cadillac. As a result of the deal, Cadillac has been named TSM’s exclusive automotive partner. According to the release, the partnership is expected to include exclusive features for TSM and esports fans, such as social media content and videos, along with experiential events and activations…

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Value in Western esports: The importance of League and CS:GO

When we discuss value in the Western esports industry, what are we usually referring to? And where is it found? Industry valuations are not the concern of this discussion; some believe the sector is worth around $1.1 billion while others think it’s closer to $25bn. Some academics think general publisher revenue from games considered ‘esports’…

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LCK unveils rebranding, BBC announces Rocket League broadcast | ESI Digest # 24

Each week, ESI Digest breaks down the weekly happenings in the esports industry, making sense of things so you don’t have to. As well as being housed on YouTube, ESI Digest is available on all major podcast platforms and is also available in written form below. This week on the ESI Digest, we cover the…

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Exclusive: ESTV signs multi-year deal with Lionheart Racing Series

Esports-dedicated channel ESTV has announced a multi-year partnership with sim racing esports league the Lionheart Racing Series.  The partnership will see Lionheart’s events, including its Indycar, Speedway, and Retro series, from the 2021 season air on ESTV. Per the deal’s terms, a total of 116 broadcasts will appear on the network.  RELATED: ESTV signs global distribution…

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BBC Sport to broadcast Rocket League Championship Series X

The BBC has announced that it will be broadcasting the tenth season of the Rocket League Championship Series (RLCS X) on January 9th. Following on from its showcase of the European Spring Series in 2020, Rocket League will return to BBC Sport’s online and app platforms, as well as the BBC iPlayer, for the broadcaster’s first esports tournament…

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eSports

Mailman Group unveils inaugural Esports Red Card Report

International digital sports agency Mailman Group has launched the Esports Red Card Report, with its inaugural edition looking at the performance of overseas esports organisations and their performance across China’s ecosystem. Credit: Mailman Group RELATED: ESL and DreamHack enter Chinese media rights deal with DouYu According to the report, the most popular organisations outside of China are T1, North American…

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eSports

Dignitas launches rebrand; revives historic logo with modern twist

Following the likes of Rogue, the LCK and the LCS, Dignitas has announced its latest rebranding as the organisation’s iconic alien returns with a modern look.  The organisation has brought back ‘Digi’, the logo that originated with the team’s founding back in 2003. According to the organisation, the new re-imagined logo is expected to ‘engage fans…

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eUnited partners with Rise Above The Disorder

North American organisation eUnited has announced a strategic partnership with non-profit mental health care company Rise Above The Disorder (RAD). As a result of the partnership, eUnited players and staff will receive access to mental health professionals throughout the duration of the agreement. Additionally, Mental health run-ins across the company will be ‘tackled head-on and in…

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Method appoints Joel Holmes-Darby as General Manager

British esports organisation Method has announced Joel Holmes-Darby, the co-founder of EXCEL Esports, as its new General Manager. According to the organisation’s website, Holmes-Darby will be working with Method’s World of Warcraft guild and any future Method operations to “help enable the organisation to achieve its rebuild objective and bring on incredible talent.” Credit: Method RELATED: Method…

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Riot Games reveals key LCK 2021 format changes

Riot Games has announced several key changes to the League of Legends Champions Korea (LCK) as part of its new franchise model for 2021. The LCK 2021 season will commence on January 13th with a revamped LCK Challengers League (LCK CL), higher salaries and prize pools, new sponsors, and significant changes to the overall competitive format, according to a…