Mavs Gaming, the NBA 2K League team of the Dallas Mavericks, has announced a one-year partnership with hygiene products brand DUDE Products.
DUDE Products’ logo will be prominently featured on Mavs Gaming’s jerseys during the 2020 NBA 2K League season, and the companies will collaborate on content creation and promotions.
Mark Cuban, Owner of Dallas Mavericks, commented in a release: “We’re thrilled to announce our partnership with the DUDES. Both DUDE wipes and Mavs Gaming represent fun, results, and of course the ultimate in cleanliness anywhere!”
DUDE makes a number of cleansing wipes targeted at men, as well as deodorant and other hygiene products, and the brand is featured in more than 12,000 stores in the United States. As part of the deal, DUDE Products will be the presenting partner for Mavs Gaming video content, along with Twitch branding and promotional giveaways.
Ryan Meegan, Co-founder of DUDE Products, said: “DUDE is really excited to partner with Mavs Gaming for the 2020 NBA 2K season. We’ve been looking to advertise in the esports market for a couple years now and thought what better way to initially promote our brand in the space than with Mark and the Mavs Gaming franchise. From our flagship product, DUDE Wipes, to our vast growing personal care product line, we feel DUDE has something to offer all gamers to help improve not only daily hygiene but also keeping gaming equipment clean.”
Esports Insider says: With its link to the traditional sports league, the NBA 2K League is a compelling option for brands looking to ease into esports – and the tie to famed entrepreneur Mark Cuban can’t hurt with Mavs Gaming, either.
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