eSports players

Swedish organisation GODSENT has entered a long-term partnership with price comparison service PriceRunner.

The deal will see PriceRunner promote its services to gamers and “integrate their search functions into GODSENT’s promotion apparatus.”

GODSENT PriceRunner
Photo credit: DreamHack

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Henrik Denebrandt, Co-CEO of GODSENT, commented on the partnership in a release: “We are happy that PriceRunner wants to invest into gaming and esports together with us, our players, teams and streamers. It makes sense for PriceRunner to use gaming and esports as a platform for marketing as the gaming generation is one of the most conscious in terms of price and quality when they buy the products they need to succeed in the game.”

This deal marks the price comparison service’s first foray into the esports industry, joining Philips, GRID, GLHFBjörn Borg, and MIONIX on the Swedish organisation’s roster of partners.

RELATED: GODSENT extends Philips partnership through 2020

Philip Johannessen, Head of Brand at PriceRunner, also spoke on the collaboration: “We are proud of this partnership with GODSENT and looking forward to work together with the team to promote online gaming and esport. Gaming and PriceRunner is a perfect match. We share the same values and high ambitions when we do business, and it’s a privilege for PriceRunner to get the opportunity to help GODSENT make it all the way to the top of gaming.”

Esports Insider says: With a presence in Sweden, PriceRunner joining forces with GODSENT, one of the country’s top organisations, is a logical move when entering the industry. We’re interested in finding out just how long-term the partnership is and what the specific terms of collaboration are.

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By lecrab