Wrapping up the current focus on esports apparel, Travis Anderson, Global VP of Apparel and Commerce at Team Liquid, joins host Adam Fitch on the fourth episode of ESI Focus.
Anderson heads up the apparel and commerce departments at Team Liquid, one of the most prominent and longstanding organisations in esports. Perhaps best known for competitive success, Team Liquid has built a reputation for amazing team apparel and merchandise.
Anderson and Fitch discuss the benefits and challenges of working on a single brand, creating apparel that’s appealing to all, developing the best gear for professional players, and Team Liquid’s ongoing partnership with Marvel.
Last week on ESI Focus, Fitch was joined by Patrick Mahoney, CEO of We Are Nations, to discuss enhancing team merchandise and the company’s venture with Complexity Gaming.
ESI Focus is part of ESI Network, a collection of podcasts encompassing the esports industry. For general conversations with key personnel and major stakeholders in esports, check out ESI Insight. For a weekly breakdown of the key developments and why they matter, ESI Digest is the series for you.
Read the original post: Travis Anderson explains Team Liquid’s apparel approach on ESI Focus #4
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