eSports players

Esports entertainment company Allied Esports has joined the fight against corruption in esports by joining the Esports Integrity Commission.

Allied Esports will abide by ESIC’s code of ethics, anti-corruption code, player code of conduct, and anti-doping code starting with its online Counter-Strike: Global Offensive tournament.

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Photo credit: Allied Esports

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The commission was devised in 2015 as a not-for-profit association that aimed to deal with match manipulation, betting fraud, and other threats to integrity in esports. It counts DreamHack, ESL, BLAST, and Esports Insider among its members.

Ian Smith, Commissioner of the Esports Integrity Commission, commented in a release: “We are so pleased to welcome Allied Esports into ESIC. We have worked with the Allied team for a number of years, including the use of the company’s impressive HyperX Esports Arena Las Vegas, and with the start of their Legend Series event and its wagering component, the timing of official membership was ideal. We look forward to ensuring that their tournament organization over the next two weeks and in the future is as safe and well-regulated as possible.”

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Allied Esports has pivoted to online competition since COVID-19 caused difficulties for its typical business model to function. The company partnered with Esports Entertainment Group in July to launch the CS:GO Legend Series. Earlier this month, it entered a multi-year licensing agreement with esports data provider GRID.

Jud Hannigan, CEO of Allied Esports, added: “We are very proud to join the exceptional esports organizations and tournament organizers who believe in the integral role that ESIC plays in the structure and regulation of our industry. From weekly community events to major international competitions, our players, sponsors and partners can be confident that we take fair play seriously and that we will continue to assist ESIC in the development and deployment of its best practices.”

Esports Insider says: Allied Esports has had to pivot drastically due to the ongoing pandemic and online tournaments was a natural new avenue for it to explore. Joining ESIC signals that the company is taking this new direction seriously and that more events are likely on the way.

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