Fnatic appoints chairman and bolsters leadership team

London-based organisation Fnatic has announced the appointment of a new Chairman as well as two additional hires.

Fnatic’s last known leadership restructuring took place in May 2019.

Fnatic appoints chairman and bolsters leadership team
Credit: Michal Konkol/Riot Games

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Lucien Boyer has been appointed as the Fnatic’s new Chairman. Boyer previously served as the CMO at Vivendi, and he led Havas Sports and Entertainment as the Global President and CEO. Boyer will fill the shoes of Nick Fry, the organisation’s previous Chairman, who remains as an advisor.

Boyer commented in a release: “I am humbled to join a highly successful organisation led by such a visionary founder and CEO. There is no doubt that esports represents the most promising new frontier for sports, bringing it closer to the entertainment world. I believe that my unique mix of experience and leadership in brand, sport, media and the entertainment business will help guide Fnatic through the next stage of its success story.”


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On top of Boyer’s appointment, Fnatic has hired Soraya Sobh as its Head of Talent Management and George Mead as its Interim Partnerships Director. Sobh joins the organisation after leading her own artist management agency that she founded eight years ago, and Mead joins following seven years with Beko where he led campaigns that involved partners such as FC Barcelona and UNICEF.

Sam Matthews, Founder and CEO of Fnatic, spoke on the hires: “As a leader in esports performance, we are constantly working towards a more diverse and inclusive future, and we pride ourselves on being an equal opportunity employer as we continue to grow our business in 2020 and beyond. The team looks forward to working closely with both Soraya and George to ensure Fnatic continues to be at the top.”

Esports Insider says: This lastest shake-up in leadership highlights Fnatic’s impressive ability to procure new and experienced staff from outside of the esports industry. The shuffle also suggests that Fnatic is comfortable making new hires and further expenditure despite a global pandemic and the associated financial costs.

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