eSports

Each week, ESI Digest breaks down the weekly happenings in the esports industry, making sense of things so you don’t have to. As well as being housed on YouTube, ESI Digest is…

Berlin-based organisation G2 Esports has established a partnership with savoury snack brand Pringles for its talent-scouting series. The deal will see Pringles become the presenting partner of the organisation’s Making The Squad. Screenshot via:…

Berlin-based organisation G2 Esports has appointed Mei-Ling Rider as its Marketing Director, as it looks to expand into the “first ever truly trans-Atlantic esports team.” Rider has made the switch from Austria’s…

ESL UK has welcomed Italian sportswear brand Kappa as the latest sponsor of its upcoming ESL Premiership. As per a tweet from the company, the deal will see Kappa serve as the apparel supplier…

This is a guest piece by Esports BAR. In recent years, there’s been an encouraging development in the growth of dedicated esports courses offered in both the US and Europe.…

TGS Esports has entered a letter of intent to acquire Pepper Esports, a platform for managing gaming communities and running esports events. TGS Esports is the parent company of Myesports and…

In July, we spoke with Masato Kakamu, Founder and CEO of eSportStars, to find out more about his company’s intentions to boost fan engagement and player revenue. We learnt that…

The majority of esports fans are young, relatively tech-savvy, and actively look for ways that they can engage with their idols. Despite this, many esports stakeholders still lack dedicated platforms…

Kicking off a new focus on esports facilities, Jason Lake, Founder & CEO of Complexity Gaming, joins Adam Fitch on the fifth episode of ESI Focus. Lake is responsible for…

Esports entertainment company Allied Esports has joined the fight against corruption in esports by joining the Esports Integrity Commission. Allied Esports will abide by ESIC’s code of ethics, anti-corruption code, player…