eSports

Gaming peripherals brand Logitech G has partnered with 22-year old NASCAR driver and iRacing team owner William Byron. As part of the deal, Bryon will work exclusively with Logitech G in an…

Event organiser ESL has announced that it will headline the Melbourne Esports Open with IEM Melbourne. The event will take place over August 22nd-23rd at the Rod Laver Arena. Image…

English football club Manchester City has found partners in Etisalat and Nexen Tire for its esports division. Telecommunications services provider Etisalat and tire manufacturer Nexen Tire will both act as sleeve…

DACH region League of Legends competition Prime League has appointed Das kann Bank as a main partner. In collaboration with Prime League and the Esports Player Foundation, Das kann Bank…

Philadelphia-based Nerd Street Gamers has partnered with architectural design firm Populous. As part of the deal, Populous will act as the architect of Nerd Street Gamers’ upcoming Localhost venues across the…

Envy Gaming‘s Overwatch League franchise Dallas Fuel has found its official delivery service partner in Texas-based Favor. The deal will see Favor sponsor all five of Dallas Fuel’s home events…

Brazilian organisation paiN Gaming has attracted a partnership with social dating application Tinder. The organisation explained that Tinder would sponsor its rosters in Free Fire, Counter-Strike: Global Offensive, Dota 2,…

As always, we’ve rounded up the biggest and best stories from the past week so you can stay abreast of the industry’s biggest happenings. This week in esports saw the…

Atlanta Esports Ventures‘ franchises will sit comfortably in its partnership with Respawn Products. The deal will see Overwatch League franchise Atlanta Reign and Call of Duty League franchise Atlanta FaZe use…

Monumental Sports & Entertainment (MSE) has entered a global partnership with the Embassy of the United Arab Emirates focusing on esports. MSE owns NBA 2K League team Wizards District Gaming and NHL…