eSports

NBA 2K League has established a partnership with American restaurant chain Panera Bread. The league’s new partner will be the presenting sponsor of the league’s four-round draft. Photo credit: NBA 2K…

Overwatch League franchise Toronto Defiant has entered a multi-year deal with food delivery network SkipTheDishes. OverActive Media has appointed SkipTheDishes as the official food delivery service of its franchise. Image credit:…

British organisation Enclave Gaming has announced a partnership with sportswear supplier Akuma. The deal will last throughout 2020 and includes a range of teamwear launched for the start of this year’s UK…

Esports merchandising company We Are Nations has entered a global licensing deal with footwear brand ISlide. The agreement will see ISlide license We Are Nations’ roster of esports team and…

FLASHPOINT, the Counter-Strike: Global Offensive league formerly known as B Site, has launched. Described as the first team-owned league for the Valve title, $2,000,000 (£1,540,450) will be up for grabs in…

Quibi, an upcoming short-form, mobile streaming video service, will feature a talent competition series that gives subscribers an opportunity to potentially compete for FaZe Clan. The show, “FaZe Up,” will…

Soft drink manufacturer Coca-Cola has been named the entitlement sponsor for the eNASCAR iRacing Series. The newly-renamed eNASCAR Coca-Cola iRacing Series will, aptly, begin its 11th season on February 11th. Photo credit: eNASCAR RELATED:…

Esports events company Ultimate Gaming Championship (UGC) has brewed up a one-year partnership with Madrinas Coffee. The first order of the collaboration is a new fan-focused competition, Madrinas: Meet Your Match! The…

North American organisation FaZe Clan has entered into a $22.7 million (£17.4 million) convertible loan facility. Canaccord Genuity acted as the exclusive financial adviser to the organisation for the deal.…

Since the launch of esports betting platform LOOT.BET in 2016, the total volume of bets placed worldwide on esports is estimated to have almost doubled – growth as dramatic as…