Fri. Feb 21st, 2020

This week in esports: Inter Milan, Pringles, Tinder

As always, we’ve rounded up the biggest and best stories from the past week so you can stay abreast of the industry’s biggest happenings. This week in esports saw Inter Milan enter the scene, Pringles return to LEC, Tinder sponsor paiN Gaming, and America’s Navy partner with MTG.

We also have a twice-weekly newsletter that informs you of every significant happening in the business and industry side of esports, feel free to subscribe here.

Tinder shows love for esports with paiN Gaming partnership

paiN Gaming Tinder
Image credit: paiN Gaming

Brazilian organisation paiN Gaming attracted a partnership with social dating application Tinder.

The organisation explained that Tinder would sponsor its rosters in Free Fire, Counter-Strike: Global Offensive, Dota 2, and Clash Royale.

Read the full article here.

America’s Navy partners with DreamHack and ESL

America's Navy DreamHack ESL
Logo credits: America’s Navy, DreamHack, ESL

America’s Navy partnered with event organisers DreamHack and ESL, both of which are properties of MTG.

The deal will see the U.S. Navy act as the official festival partner at DreamHack Anaheim and DreamHack Dallas.

Read the full article here.

Inter Milan enters esports with QLASH partnership

Inter Milan x QLASH
Image credit: Inter Milan

Italian football club Inter Milan entered esports through a partnership with Italian esports organisation QLASH.

Inter | QLASH will compete in FIFA and eFootball PES with Diego “Crazy_Fat_Gamer” Campagnani and Luigi “Kirito_Yuuki_00” Loffredo being the first signings for the team.

Read the full article here.

LEC finds savoury snacks partner in Pringles

LEC Pringles 2020
Image credit: Riot Games

Riot Games announced that Pringles will be the savoury snacks partner of LEC for its 2020 spring split.

The relationship between LEC and Pringles started in 2019 when the snack brand sponsored the European competition’s summer finals.

Read the full article here.

Nerd Street Gamers to open Localhost facility in Los Angeles

Nerd Street Gamers Localhost Los Angeles
Photo credit: Nerd Street Gamers

Philadelphia-based Nerd Street Gamers announced plans to build a Localhost esports facility in Los Angeles.

The 26,000 square foot venue will be available for use by both amateur and professional players and is set to open in summer 2020.

Read the full article here.

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