eSports

Leading with a product placement partnership is likely to resonate far more with esports audiences than a heavy advertising approach, writes David Fenlon in this guest piece. Persuading esports audiences…

To date, we’ve seen 13 startups pitch live at Twickenham Stadium in 2019, during the inaugural edition of The Clutch, an esports startup pitching competition segment to last year’s ESI…

In anticipation of ESI Digital Summer (#ESIDIGITAL), presented by Kinguin LOUNGE, Esports Insider spoke with many of our esteemed panelists, partners, and presenters attending the conference to share their perspectives…

Esports facilities and venues have been popping up left, right, and centre in the past few years, whether to serve as the home of an organisation like 100 Thieves or…

Pittsburgh Knights announced that the organisation has aligned with virtual private network (VPN) service provider ExpressVPN as its newest sponsor. In addition to becoming the team’s preferred VPN partner, ExpressVPN will…

London-based organisation Guild Esports has entrusted its commercial partnerships strategy to media agency MediaCom Sport & Entertainment. MediaCom will support Guild Esports in its goal to build a “culture of excellence around both…

There’s one crucial question at the heart of every esports organisation’s goals. How do we monetise fandom? They may have tons of passionate fans but merchandise sales, sponsorships, and the…

In anticipation of ESI Digital Summer (#ESIDIGITAL), presented by Kinguin LOUNGE, Esports Insider spoke with many of our esteemed panellists, partners, and presenters attending the conference to share their perspectives of…

Gambling firm Esports Entertainment Group (EEG) has signed a letter of intent to acquire select assets from mobile games studio FLIP Sports. FLIP Sports is the provider of proprietary in-play,…

Sports entertainment company FansUnite has completed the acquisition of Vancouver-based iGaming software development firm Askott Entertainment. The two entities will merge to create a leading online gaming company focused on…